How to Build Profitable Customer Relationships

Edna B. Shearer

It is a challenging time for most business leaders today. Leaders are demanding their company’s grow and so marketers are continually focused on driving their products and services into the hands of new customers. Unfortunately this intense focus on attracting new customers has taken attention away from established or past […]

Effective Strategic Alliance

Edna B. Shearer

Introduction Human life has two levels – individual & collective. The individual level of life is evaluated on two grounds – mindset or thought-pattern & behaviour or work-pattern. A stable existence of positive mindset and right behaviour shapes wise individuals. On the other hand, the collective aspect of life is […]

3 Essential Skills For Business Communication 2.0

Edna B. Shearer

Communication 2.0 is transforming the strategy and the skills needed to implement and execute effective communications practices with employees and customers. In the age of Communication 2.0, there are two types of businesses out there: those who understand how to leverage communication and those whose performance suffers. Leaders in HR, […]