Birds of a feather flock together. Driven people gather at reunions, meet-ups, conferences, team-building events and company dinners. They inspire everyone in the room, give encouragement and connect founders with investors and experts. Like it or not, untrustworthy and pessimistic folks are kept outside of such circles.
Networking and business relationships are powerful for several reasons. Many jobs and sales prospects are actually secret: For whatever reason, employers or potential customers don’t advertise that they’re hiring or buying. They often move around anonymously at cocktail parties and eavesdrop on conversations. It’s your job to uncover these people so you or a business associate can fill their business needs. You won’t get there unless they’re comfortable with you, or unless a friend or business associate opens the door for you.