Learning from Lululemon – When Should You Expand Your Offerings?

Edna B. Shearer


The WSJ experiences that Lululemon, the activewear clothier for women’s yoga apparel is expanding over and above its roots. There’s a lesson in this for business enterprise house owners.

Usually occasions we’re encouraged to go specialized niche and that is Fantastic tips.

On the other hand, as you mature and you achieve skills in 1 market place, it is ok to Test and Contemplate extending that skills into other marketplaces.

Barbara Majeski, Brian Benstock, David Spisak and Raylen Davis discussed this on Breakfast with Champions now on Clubhouse. After you achieve abilities in one particular space, in many cases that experience can be applied to mature in other places.

They have been commenting about the attainable obtain of Elon Musk buying Twitter for $40+ Billion. He’s not heading to run the firm day to working day. Even so, he’s been effective with PayPal (finance), Tesla (cars and trucks), and room flight. He’s received a proven file of getting able to assemble the correct groups, to carry out his over-all eyesight of organization achievements.

Of system, growing into new marketplaces does not constantly operate out. Nonetheless, for mature firms with a runway of funds reserves and market place conditions to Check, it is value the possibility.

In the scenario of Lululemon. What are the mechanics of apparel?

Production. Structure. Logistics. Retailing. Being aware of your customers.

All of these items Lululemon has carried out fairly effectively.

Can it now diversify and broaden to serve its main base of gals in other parts?

What about your small business.?

Perhaps you are terrific in authorized products and services for startups. Can that skills be parlayed into authorized products and services for mid-tier consumers? Or in helping startups in other places of their enterprise?

Starting up market and slim is good. However, at times it’s time to extend and consider other markets.

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