Learning How to Build Your Network Marketing Business the Hybrid Way

Edna B. Shearer

If you have been in network marketing for a while but haven’t seen the results that you want or aren’t able to live the lifestyle you want, then you may be working harder vs smarter. In this article, I am going to talk with you about learning how to build your network marketing business the hybrid way.

Online Marketing Meets Offline Marketing

There seems to be a debate going on these days between the old-school marketers and the young guns of networking. One believes that you have to do everything offline, get “belly to belly” and look people in the eye. The other believes that you don’t need to market offline and you simply need to do marketing on the internet.

Instead of trashing all of the things that have worked in the past, there is a way to bring online and offline marketing together. This is the most effective way to build a team that isn’t only large but is also strong with a great sense of community. As humans, we all crave a sense of togetherness and belonging and when you can create that with your team while still using the reach of the internet, you are going to experience something very powerful.

What Hybrid Marketing Looks Like

If you want to market with both methods, it may look something like this:

  • Generate Lead Online
  • Lead Goes Through Sales Funnel
  • You Speak to the Lead Live on the Phone
  • Meet the Lead In Person (If Local)

As you can see, the internet did the work of the sifting and sorting. You were simply there for either the close or the confirmation. This will allow you to use your time effectively, build a big team and is good for duplication.

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