There are three levels of strategic planning: Corporate, business, and functional. Strategy may be planned at each level, but the plans for every level of an organization should align to insure maximum unity of effort. Without alignment, departments and functions will be working at cross-purposes, and the overall corporate strategy […]
Put Customer Relationship Management Software to Work For Your Business
Have you considered using customer relationship management software to increase your business’s sales? Often shortened to CRM, customer relationship management software is far more than just a database of contact details for your customers. By collecting and collating the right data about your customer’s shopping and spending habits, you can […]
Local SEO Services to Promote Your Local Business
For the past few months, I was struggling to get my restaurant business in Denver, Colorado on the initial pages of Google Places, Yahoo Local and Bing. I finally found the perfect solution to all my difficulties – local SEO. I contacted a professional SEO company providing local SEO services. […]
Benefit of International Public Relations Over Single PR Agency
The world is becoming smaller day by day and can be rightly called ‘The Global Village.’ Since reaching the consumers of far distant countries has become easier, business enterprises are taking help of Public Relation companies with international networks. Even if you own a small business or you run a […]
Business Etiquette
Business etiquette is in essence about building relationships with people. In the business world, it is people that influence your success or failure. Etiquette, and in particular business etiquette, is simply a means of maximising your business potential. If you feel comfortable around someone and vice versa, better communication and […]
Risks in International Business
Just as there are reasons to get into global markets, and benefits from global markets, there are also risks involved in locating companies in certain countries. Each country may have its potentials; it also has its woes that are associated with doing business with major companies. Some of the rogue […]
Online News – Pros and Cons
The newspapers were hardly getting used to the news being telecast on the television, when all of a sudden the advent of the internet brought a crucial blow to the newspaper industry. Most of the newspapers have not been able to withstand the onslaught of the internet and have been […]
A Brief Look at Equipment Finance Lease
Equipment lease takes many forms. Equipment finance lease is one of these forms, which differ from the ordinary lease in that, the equipment is bought specifically for the company intending to lease it. Sometimes you find companies requiring certain equipment. However, due to different factors the company might not be […]
Ethics of Outsourcing
Many times, business organizations encounter the dilemma of ethical decision making. “If a CIO says ‘I’ve never faced an ethical issue’, they’re not living in the real world,” says Larry Ponemon, chairman and founder of the Ponemon Institute, a security and privacy research think tank based in Arizona. Though business […]
Five Characteristics of Great Business Names and Five Popular Trends to Avoid
Deciding on a name is one of the most exciting parts of starting up a business. The only problem with choosing the name of your business is that so much rides on your business name. It’s a little like choosing a name for your baby. A little like? Make that […]