Having worked as a practice development consultant to the accounting industry for fifteen years, I have seen dramatic changes in marketing by CPA accountants. The greatest change has been in the use of the internet and websites. Websites have become mandatory for all Accounting firms to maintain an “up-to-date” professional […]
Month: April 2024
Public Relations 101 – Transparency in Business
At the end of the day, people are going to do business with people who they feel like they know and trust. While the aforementioned statement may initially seem like a no-brainer, transparency in business is one of the key determining factors for the longevity of a business–yet many still […]
Effective Strategic and Business Planning
Strategic planning is a coordinated and systematic process for developing a plan for the overall direction of an organization and the allocation of resources to optimize future potential. Many businesses start out with only an idea and a desire to succeed. Sometimes it works; more often, it does not. According […]
The Upside to Trade Finance Advisory
Popular search engines are excellent examples, with over 75% annual earnings before five decades. Upon study of APICORP’s history, strategy, activities and achievements, and valuable industry research, you’ll find some helpful information about ways to mitigate risks whenever you are in a global trade. It is possible that even during […]
Home Based Business – Create Wealth From Home With an Online Investment Opportunity
Are you someone who has a strong desire to accomplish more with your life and enjoy the excitement of being a part of a new, revolutionary, high-growth industry (online investment program opportunity)? If your answer is affirmative, then a home based business online investment opportunity is for you. The richest […]
7 Simple Key Principles of Relationship Marketing to Attract Lifetime Customers!
Most of business owners fail to effectively attract and retain lifetime customers. What they fail to realize is the key principles of relationship marketing, that converts potential customers into repeat clients. To succeed in your business, your main goal should be to build a responsive email list of lifetime customers […]
Quality Assurance in BPO – An Essential Aspect
We all know that quality assurance stands for a proven process of verifying and checking the quality of a service or product. In a BPO, quality pertains to the level of customer service that ensures success of the business venture. Businesses mostly select BPO firms to ensure continued support for […]
News Media Interviews – 7 Tips on How to Prepare For Mainstream News and Feature Media Interviews
Today, many business people are focused on social media, new media and on-line media. While these efforts are important and necessary for marketing, traditional media outlets are still important and can play a major role in your business success. So, the question is, “Will you be ready when Oprah or […]
Action Learning In The World Of Business
Action learning is a proven tool for realizing individual and organizational change. It combines knowledge that people have been taught with skills people have learned, after from experience. Action learning requires a supportive environment in which to thrive. Once established, it provides a valuable and powerful stimulus for continuous change, […]
Advantages Of A Good Business Plan
Planning is a vital ingredient in the success of any business. Developing a business plan is not just a requirement, but a basic necessity for building one’s business nowadays. It is an honest truth that every business needs a plan, starting from large corporations to entrepreneurs. Developing a business plan […]