Apple Music is expanding its Latin songs sector with its most current Miami-based employ. Juan Paz is the new Global Head of Latin Audio Small business at Apple Tunes. Described by Billboard, this is a new placement for the songs streaming support and is efficient promptly.
In this position, Paz will will direct the company’s world Latin business and function with Latin music business enterprise partnerships groups. Centered in Miami, Apple is rising its existence in the metropolis wherever Paz will collaborate with set up and up and coming artists, indies, media partners, creative businesses, between other folks.
Paz delivers several years of experience with managing Latin music and artists to the desk. Prior to Apple Songs, Paz worked as a Controlling Director for ADA, where by he introduced its Latin division from scratch. Before then, he led electronic advertising campaigns for Sony’s US Latin and Latin-Iberia location as properly as EMI Latin America.
In addition to individuals roles, he’s also managed Colombian artists these as Bomba Estéreo and Monsieur Periné as properly as other Latin artists.
In accordance to Billboard:
Paz’s appointment to Apple Music alerts the company’s raising fascination in additional rising its Latin company. Whilst Apple is a crucial participant in the U.S. Latin current market, its footprint throughout Latin The usa is not approximately as big as Spotify’s which has a main Latin section primarily based in Miami and has very long had workplaces in several Latin American nations.
Apple’s Head of Latin Artist Relations, Marissa Lopez Gastelum, also relocated to Miami previous month as the company seeks to establish its existence there. This is one of numerous attempts taken from Apple to make improvements to the platform and much better contend with Spotify.