Effective Strategic Alliance

Edna B. Shearer

Introduction Human life has two levels – individual & collective. The individual level of life is evaluated on two grounds – mindset or thought-pattern & behaviour or work-pattern. A stable existence of positive mindset and right behaviour shapes wise individuals. On the other hand, the collective aspect of life is […]

3 Essential Skills For Business Communication 2.0

Edna B. Shearer

Communication 2.0 is transforming the strategy and the skills needed to implement and execute effective communications practices with employees and customers. In the age of Communication 2.0, there are two types of businesses out there: those who understand how to leverage communication and those whose performance suffers. Leaders in HR, […]

CRM – Customer Relationship Management

Edna B. Shearer

DEFINING CRM CRM stands for Customer Relationship Management and specifies a procedure implemented by a company to study about customer needs and behavior so they are able to develop and maintain good associations with them. Overview Every company has a group of departments and employers working together to cater to […]