Did you know 61% of your subscribers love having promotional emails weekly and 38% frequently? Therefore, it is essential to choose a business email hosting provider that ensures efficient email delivery, a user-friendly interface, stringent security and customisation options to make the most out of your email marketing efforts.
But how do you choose the best business email hosting provider? Don’t worry; it is very similar to choosing a web hosting provider since both require you to consider factors like reliability, security, etc.
Let us look into what features you need to look for while choosing your business hosting provider.
Business Email Features to Look for in Your Email Provider
- Safety & Security
Business emails often carry sensitive information. Therefore, it is essential to have a secure web hosting service so you don’t lose your client’s trust.
Pick an email host that offers security features like anti-malware, anti-spam, safeguards for sensitive data and the ability to prevent and restore data loss.
- Uptime Should Be High
A reliable hosting infrastructure will help to smoothen the flow of communication, benefiting other business operations.
A business email service provider with high uptime must always be preferred. This is because frequent downtime could negatively impact your business by making it difficult to access emails, causing breaks in communication.
Therefore, it is wise to look for business email hosting providers that offer reliable services and aim for around 99.9% uptime.
- Scalable
Businesses grow with time, so it is best to choose a web hosting provider that offers business email hosting services that can easily be scaled as your business undergoes changes. Check if your provider has their own data centre and tech infrastructure.
- Easy to use
Managing more than one professional email address can be stressful, and it requires expertise. That is why it is essential to find a hosting provider that offers a user-friendly interface.
It makes managing your email smoother and helps enhance your business operations efficiently. You should be able to easily set up and operate email accounts without requiring a wealth of technical knowledge.
- Customer Support
Your provider should offer easy access to customer support resources If you ever have a problem with your email account. They should be flexible enough to provide support at any time of the day.
- Storage
Cluttered inboxes kill productivity and accidentally deleting an important email can be detrimental. That is why it is vital to choose an email hosting service that offers enough storage space to archive these essential emails.
You need to look for a hosting service that is qualified to keep all your data in one place while having the chance to archive old data automatically.
Conclusion
As your business grows, so will the needs of your business email service. Therefore, it is crucial to look for email hosting features that not only help in marketing and increasing revenue but also help in better representing your business.
