Business Podcast Marketing Case Study Proves Results

Edna B. Shearer

Business Podcast Marketing Case Study Shows How Podcasting Delivers Dramatic Results for Client. Podcasting has significant business marketing potential. If the business podcast strategy and online visibility plan is properly executed; podcasting has the potential to be a marketing tool that delivers great marketing results. The professional business marketers over […]

Networking One on One

Edna B. Shearer

The networking event is over and like many business professionals, you have a ton of business cards and great leads from your networking function. Is your job done? What is the next step to building relationships? What can you do to get the most of your networking endeavors? How can […]

Importance Of Training And Development In A Firm

Edna B. Shearer

Training and Development is the framework for helping employees to develop their personal and organizational skills, knowledge, and abilities. The focus of all aspects of Human Resource Development is on developing the most superior workforce so that the organization and individual employees can accomplish their work goals in service to […]

A Finance Approval Can Be a Moving Target

Edna B. Shearer

Financing equipment in all markets is always a slightly moving target. Hard credit rules are constantly changing because underwriters and credit teams are pressured to make the right decision; their jobs depend on it. The squeeze on one end for lenders is to minimize bad debt by avoiding financing clients […]